The Cleveland Cavaliers have some very talented players on the roster for the 2023-24 NBA season.
While Donovan Mitchell remains the best player on the team, the likes of Jarrett Allen and Darius Garland are the true X-Factors for the organization.
In fact, Darius Garland has proven his worth as a legitimate secondary star on the team a plethora of times this season.
Speaking of Garland, the former fifth overall pick of the 2019 NBA Draft recently signed an endorsement deal with sneaker deal with New Balance, as revealed via Ethan Sands on Twitter.
— Ethan Sands (@EjElite1) November 29, 2023
Prior to signing a new deal with New Balance, Garland was on a multi-year shoe deal with sneaker juggernaut Nike.
However, the 2022 NBA All-Star has started to begin the next chapter with a different brand.
Sure, Nike has some of the most prominent names in the NBA as its clientele, like LeBron James and Kevin Durant.
But New Balance is slowly but surely getting a few big-name NBA players to sign with the brand as well.
Apart from Garland, New Balance had already signed the likes of Kawhi Leonard, Zach LaVine, and Jamal Murray.
New Balance will hope that Garland’s signing will help the brand in tapping the Cleveland market.
After all, Garland is one of the best players on the team, averaging 19.4 points, 2.6 rebounds, and 5.8 assists per game for the Cavaliers this season.
Can Garland continue to improve his numbers and ultimately earn the second NBA All-Star selection of his career? Fans will find out in a couple of months.