Donovan Mitchell is one of the biggest names in the NBA, and, therefore, he has a shoe line that is getting a lot of attention.
Adidas just released an ad for Mitchell’s new shoes titled the D.O.N. Issue #7 “Camp.”
Mitchell, who has worked with Adidas for years, named the shoe line D.O.N., because it means “Determination Over Negativity.”
The video, shared on X by Adidas and Mitchell himself, featured a group of people talking about how “nice” Mitchell is and his many talents, both on and off the court.
👀 #toonice @adidasHoops https://t.co/46u77jy1TK
— Donovan Mitchell (@spidadmitchell) July 17, 2025
It’s a clever and fun ad and will probably help the shoes fly off the shelves.
Of course, his popularity will likely assist with that too.
Mitchell has been a reliably consistent and impressive player for years, including last season.
He put up an average of 24.0 points, 4.5 rebounds, and 5.0 assists on 44.3 percent from the field in the 2024-25 season.
He earned his sixth consecutive All-Star selection and was in the running for MVP.
He was also a clear leader for the Cavaliers, a role that he has happily accepted.
In fact, when the season came to a disappointing end, it was Mitchell who tried to claim responsibility, saying that he took the loss on his shoulders.
He is showing that he is committed to his team, pushing them harder, and helping them reach their true potential.
His new line of shoes is flashy and colorful, fun to look at, and surely comfortable to wear.
Will he have them on often next season as his team attempts to take the next step?
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